Appointment will support plans for growth of credit and compliance solutions provider. Frisco, TX – September 6, 2023 – Informativ (“Informativ” or the “Company”), a provider of credit-focused lead generation, credit report and compliance solutions to automotive dealers, lenders, and other end markets, today announced that Kimberly Lang has joined the Company as Chief Operating Officer. Ms. Lang, who has decades of experience promoting technology at SaaS companies, is assuming the position previously held by Darin Larsen. Mr. Larsen, one of the founders of the Company, is taking on a new strategic role as Managing Partner, Credit Services. Informativ is backed by Capstreet, a Houston-based lower middle market private equity firm. Prior to joining Informativ, Ms. Lang served as Executive Vice President of Entrata, as well as CEO of Entrata’s subsidiary EntrataPay, where she was responsible for Entrata’s fintech solutions. Previously she was Executive Vice President of Inhabit’s Vacation division, and Chief Business Officer at CheckAlt. She also served as Senior Vice President of consumer solutions for RealPage and as CEO of RealPage’s wholly owned subsidiary for its payments services business. “Kimberly’s extensive operational experience and long track record of driving transformation in SaaS markets make her the perfect choice to help support Informativ’s growth initiatives,” said David Carner, CEO of Informativ. “Her familiarity with technology integration and her commitment to the customer experience are critically important as we seek to expand our capabilities to meet the evolving credit and compliance needs of our clients and their customers. We also acknowledge the contributions Darin has made to bring Informativ to where we are today, and we look forward to the experience he will continue to bring to our Company in his new capacity.” “Informativ has created a complete and proactive credit and compliance solution, and I’m excited to be part of the Company’s next phase as a member of its leadership team,” said...

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With the June 9th deadline to comply with the Federal Trade Commission’s (FTC) Safeguards Rule, it’s important that auto, marine, RV, and powersports dealerships as well as financial services industries are ready. The Safeguards Rule requires these businesses to implement measures to keep customer information secure, and the fines for violation can be steep. What is the FTC Safeguards Rule? The FTC Safeguards Rule is a federal regulation from 2003 that requires all financial institutions in the US to develop policies and procedures for protecting customer information. This includes any personal data such as credit card numbers, social security numbers, or bank account information. Financial institutions must also have measures in place for detecting and responding to unauthorized access or misuse of this data. Why Does It Apply to Dealers? Auto, marine, RV, and powersports dealers were added to the list of financial institutions subject to this rule back in July 2013 when they were included in the definition of “creditors” under the FairCredit Reporting Act (FCRA). While dealerships were initially given a grace period to comply with these rules, that grace period is coming to an end June 9, 2023. This means dealerships must have the necessary security measures in place by then, or they risk facing significant financial penalties and damage to their reputation. Violations can result in monetary penalties for each incident plus attorney fees and other costs associated with defending an enforcement action by regulators. What Needs to Be Done Before June 9th? To comply with these regulations, dealerships should ensure they can fulfill three specific obligations:  Administrative — Ensure the security and confidentiality of consumer information. Physical — Prevent unauthorized access to consumer information that could result in harm or inconvenience to any consumer. Technical — Protect against anticipated threats or hazards to the security or integrity of that information. It is essential that dealerships comply with the FTC Safeguards Rule before June 9th in order avoid hefty fines and lawsuits due violations. Taking proactive steps now can...

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