Originally published on SubPrime
Last week, Informativ announced a new, complete, and proactive credit and compliance offering.
The service provider that includes Credit Bureau Connection (CBC), Dealer Safeguard Solutions and CreditDriver said this revamped solution brings together innovative, mobile-first consumer credit prequalification and lead generation,
This proactive vehicle sales compliance solution that protects dealerships from costly violations of the FTC’s expanded Safeguards rule, as well as reliable and comprehensive credit reporting and compliance support.
“A great deal is at stake for dealerships as they navigate new and expanded FTC guidelines,” said Informativ CEO David Carner, whose company provides more than 7,000 automobile dealers and other businesses with credit-focused lead generation, credit reporting and compliance solutions.
“Our technology works together from the moment a lead is captured using QR code technology and the consumer’s mobile device identification, to deliver enriched data to dealerships, protect against fraud and enforce a complete and proactive compliance process, both in-store and online, from the sales floor to F&I, and beyond, so dealers can stop hoping they’re compliant, and instead, start knowing they’re compliant,” Carner continued in a news release.
Informativ’s credit and compliance technology, Credit Bureau Connection and Dealer Safeguard Solutions, are geared to enable a proactive, consistent and enforceable process on in-store and remote deals that protects consumer data, follows federal guidelines, prevents dealerships from violations that can result in devastating fines, and supports a seamless, faster sales process as there is less paperwork to handle.
Andy Graff is chief technology officer and vice president of innovation at Galpin Motors.
“My team says, ‘Please, whatever you do, don’t take it (Dealer Safeguard Solutions) away because it’s helping us sell cars faster, more compliant’,” Graff said in the news release. “It’s also creating a great experience for our customers.”
Informativ added that its lead generation and prequalification technology focuses on a mobile-first experience, which can lead to 30% higher conversion rates compared to website prequalification.
By leveraging a buyer’s mobile phone carrier data once a dealership’s unique QR code is scanned, information can be quickly and easily collected and provided to the dealership, including the lead source.
“Attaching Informativ’s QR code technology to our existing advertising has been a game-changer,” said Mike Lopretta, general manager of Razzari Ford. “We picked up 58 additional leads on our first campaign alone.”
Visit www.informativ.com for additional information.