5 Soft Pull Secrets Every Dealer Should Know to Sell More

Consumers love soft pulls because they’re quick, easy, and don’t impact credit scores. Dealers should love them too — and use them smarter than ever. A soft pull is more than just a credit check; it’s a powerful tool to understand buyers, enhance the customer experience, and drive more sales.

In this fast, informative webinar, Equifax and Informativ share five essential soft pull secrets that can transform how your team engages with customers and closes deals. You’ll walk away with actionable strategies to leverage soft pulls to increase conversions, shorten the sales cycle, and build stronger buyer trust.

By the end of this session, you’ll know how to turn soft pulls into a strategic advantage that boosts sales and customer satisfaction.

Key Highlights & Approximate Timestamps

• 00:02 – Welcome & Why Soft Pulls Matter: Learn the hidden power behind soft credit inquiries.
• 05:10 – Secret 1: Know Your Buyer Before They Walk In: How soft pulls reveal insights to tailor your approach.
• 10:15 – Secret 2: Increase Conversion Rates: Tips to leverage data to close more deals efficiently.
• 15:40 – Secret 3: Improve Customer Experience: Reduce friction and build trust with buyers.
• 20:25 – Secret 4: Shorten the Sales Cycle: Streamline processes without sacrificing compliance.
• 25:50 – Secret 5: Integrate Soft Pulls Across Your Team: Align sales, finance, and compliance for maximum impact.
• 30:00 – Wrap-Up & Action Steps: Leave with clear, actionable steps your team can implement immediately.