Leadership Team

Darin Larsen is the Managing Partner of Credit Services at Informativ where he guides the company's industry-leading credit services and credit compliance division.
Darin brings 40 years of experience focusing on software development, technology, project management, and operations to Informativ.
Prior to Informativ, Darin spent 18 years building Credit Bureau Connection, which includes a web-based software platform to add value and additional benefit to customers as it relates to the credit report and compliance workflow process, especially with the additional compliance requirements such as OFAC checking, Red Flag Rules, Risk Based Pricing, ID Verification, Privacy Policies, Adverse Action notices, and others. Darin started his career as a software programmer and progressed to managing software products and teams of developers, project management and eventually into operations.
Darin graduated from Fresno State University with a Bachelor of Science in Business – Quantitative Analysis.
Fun fact: Darin was a guitarist in a rock/top 40 band in high school and college.
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From instant, better and trackable leads to a compliant sales process with industry-leading credit technology, give us 15 minutes and we'll show you how we can help your dealership.
Informativ provides instant, prequalified customers and buyer insights, the only proactive and enforceable compliance platform for dealership showrooms, and industry-leading credit technology to thousands of auto dealerships and businesses. Contact us today to see how our solutions will solve your top challenges.
From helping your team go further faster, sell more cars, and make more money to ultimately giving you peace of mind, our complete and proactive credit and compliance solution improves, expedites, and complements your current sales procedss. See why top dealers are happy they chose us… and you should too.