The FTC Sent 97 Warning Letters. Auto Retail Vendors Should Be Paying Attention.

The FTC’s March 13 warning letters to 97 auto dealership groups made one thing clear: the collapse of the CARS Rule did not end pricing scrutiny. The FTC is still focused on whether the price a shopper sees online matches what a real buyer can actually transact at, including mandatory fees, incentive eligibility, financing terms, and vehicle availability.

For automotive software providers, website platforms, digital retailing tools, adtech/martech, and dealer technology partners, that’s a new level of exposure. If your platform touches advertised price, monthly payment, fees, or lender terms, inaccurate numbers aren’t just a conversion problem. They’re a dealer compliance problem and a vendor relationship problem.

Watch this on-demand conversationbetween Informativ and Dealer eProcess to learn how accurate, real-time payment data changes outcomes on both fronts. Chris Einterz, Director of Online Retailing at Dealer eProcess, will share how Dealer eProcess integrated Informativ’s Payments API into their digital retailing tool and watched lead-to-sales conversion jump from 9–10% to 26%, a 160% increase.

You’ll learn how Informativ Payments API can help your platform:

• Display accurate, transactable payments across websites, digital retailing, and desking workflows
• Apply taxes, fees, discounts, and incentives at the VIN level
• Support credit-qualified payment scenarios shoppers and dealers can trust
• Help dealers protect margin while reducing exposure from misleading advertised prices