Customer Insights

Information that empowers your sales team.

This icon depicts a person within a magnifying glass, representing Informativ's Customer Insights (previously CreditDriver). The magnifying glass symbolizes the process of analyzing and gaining insights about customers, while the person icon demonstrates the focus on understanding individual customer information.

Mobile-first Prequalification & Customer Insights

Give customers a better experience. Get insights to build deals that close.

Mobile-first Prequalification interface displayed on a laptop and smartphone of Informativ's Customer Insights (previously CreditDriver). The laptop shows an auto summary and prequalification details, while the smartphone screen highlights a user-friendly prequalification form for instant credit checks.

Prequalify Anywhere, Instantly

Capture, verify, and prequalify customers instantly with QR code tech that gives consumers a fast, easy way to get prequalified without harming their credit.

Boost Sales with Customer Insights

Instantly verify identities, prequalify buyers, and access enriched customer insights that empower your team with real-time sales indicators to close more deals seamlessly.

Find Sales in Service

Get valuable customer insights from consumers coming to the service drive that your DMS does not hold including credit worthiness, existing auto loans,  and lease data.

Supercharge Your Marketing ROI

Consumer-friendly QR code technology makes it easy for customers to engage with your marketing efforts — including in-store. Lead sources are tracked to identify what’s working.

“Informativ’s Customer Insights technology increased my business by 300%. We now get two to three leads daily from our mailers and 95% of those leads drive home in a new car. Recently we closed a deal with a $7,000 profit that wouldn’t have happened, but because the consumer’s phone number was captured immediately, we were able to follow up and make the sale.”
– Rodrick Buttram, Fremont Toyota

Frequently Asked Questions:

Yes. Because Informativ uses a soft pull to prequalify customers instantly, their credit score won’t be impacted.

Yes. Informativ’s platform includes real-time ID and synthetic fraud detection to protect your dealership.

Yes. Informativ reduces your compliance risk by 50-80% with smart credit usage and proactive showroom compliance enforcement.

Yes. Informativ’s QR codes can be placed throughout your dealership, including your service drive, offering a fast, easy, mobile prequalification to help you access credit and loan insights not stored in your DMS so that you can pursue a potential trade-in and vehicle purchase.

Yes. Informativ’s QR code technology increases qualified leads by capturing customer data without friction.

Informativ’s QR codes can be placed on the majority of your marketing and advertising including billboards, mailers, ads on TV (including streaming networks), on the vehicles on your lot, on your sales team’s business cards, and throughout your dealership for shoppers to quickly and easily scan to get prequalified so that you sales team gets verified and prequalified leads.

Yes. Informativ tracks lead sources so you know which campaigns drive customer engagement and deliver ROI.

Yes. Informativ prequalifies customers earlier in the process, so sales teams can move directly to deal structuring.

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Yes. Informativ eliminates the need for full credit applications upfront, making the process faster and less invasive.

Yes. Informativ significantly reduces dead deals by qualifying customers before hard credit pulls.

Yes. Informativ offers all credit and compliance products for one flat monthly subscription.

Free Resources and Training

Check out our monthly, 30-minute webinars to learn more about new solutions and best practices.

Missed a Webinar? Watch on Demand

Don’t worry, we have recorded any past webinars and virtual events for future reference. View all past event recordings and webinars on demand now.

Schedule a Demo

From instant, better and trackable leads to a compliant sales process with industry-leading credit technology, give us 15 minutes and we'll show you how we can help your dealership.

Schedule a Demo with Informativ

Informativ provides instant, prequalified customers and buyer insights, the only proactive and enforceable compliance platform for dealership showrooms, and industry-leading credit technology to thousands of auto dealerships and businesses. Contact us today to see how our solutions will solve your top challenges.

TOP DEALERS PARTNER WITH INFORMATIV

From helping your team go further faster, sell more cars, and make more money to ultimately giving you peace of mind, our complete and proactive credit and compliance solution improves, expedites, and complements your current sales procedss. See why top dealers are happy they chose us… and you should too.