Why Crest Automotive Trusts Informativ

For Mike Brosin, General Manager and Managing Partner of Crest Automotive, running a successful dealership is about more than selling cars—it’s about having systems in place that actually support the way dealers operate. That’s exactly why he relies on Informativ.

“The reason that we have scored so high with our GBO3 audit is because of this product,” Mike explains. “We’re selling somewhere around 6,500 cars a year and we feel like this has not slowed us down. In fact, it’s probably even helped the process.”

With Informativ’s complete auto dealer software solution, Total Solution, Crest has a streamlined process that keeps everything aligned—for both their internal teams and their customers.

“We have a process of keeping everything in line and straight for our customers, and they actually, I would say, feel very comfortable because of the way that we do it,” Mike shares.

Built for dealers and backed by deep industry insight, Informativ integrates directly into Crest’s operations to improve efficiency, compliance, and the customer experience—all without disrupting what already works.

“I endorse this product,” Mike concludes. “I do endorse it as a great, great product.”

For Crest, Informativ is more than software—it’s a strategic advantage that keeps everything running smoothly.