Case Study
Kia Moritz
Sales Teams Love Informativ
“Our salespeople were skeptical at first—but now they love it.”
Why the Sales Team at Kia Moritz Loves Informativ
Sales teams thrive when they have the right tools—and at Kia Moritz, Informativ has quickly become the tool of choice.
“All the sales guys now love it,” says Doug Ashbrook, the General Sales Manager. “At first they were a little hesitant, but after a couple days they saw how easy it was—now it’s just an easy flow to them.”
Informativ’s soft pull prequalification and mobile-friendly interface eliminate friction right from the start. Salespeople can scan a customer’s driver’s license, collect basic info, and move the deal forward in real time.
“They use their iPads, they can do it on the fly,” Dejan Siljegovic, the Pre-Owned Sales Director, explains. “The customer puts in their information while they’re doing their steps—it just speeds things up.”
The result is more than convenience. It’s clarity, confidence, and momentum—on both sides of the sale. With a smoother flow and fewer handoffs, the entire team stays aligned and focused on closing.
“It’s a very simple process for them,” Doug adds. “And they like it a lot.”
At Kia Moritz, Informativ isn’t just a back-end compliance and credit tool—it’s a front-line favorite that helps the sales team win.
Get Compliance Tech Your Sales Team Will Love!
“The full suite of solutions that Informativ provides is great. We were disjointed before and now that it’s all under one umbrella it’s easier for the stores to manage, easier for us from an audit perspective to dial in what’s happening. We’re also saving money!”
– Ben Stillwagon, Director of IT, Cavender Auto Family