Case Study
Kia Moritz
Managers Love Informativ
“It’s a great process—keeps you compliant and speeds things up.”
Doug Ashbrook on Why Informativ Is a Game-Changer for Dealership Managers
For Doug Ashbrook at Kia Moritz, managing a dealership means balancing speed, compliance, and performance—all while supporting a growing team. Informativ helps him do exactly that.
“I would say the biggest thing is the whole safety process—being compliant,” Doug says. “It’s made it really easy for us because if anything is wrong, anything that pops up gives us a stop sign. We can’t move forward.”
Informativ’s Total Solution platform helps managers like Doug maintain control and clarity at every step of the sales and F&I process. The system flags issues in real time, reducing the risk of mistakes and giving managers peace of mind.
“I like it for managers,” Doug explains. “It’s a great process—keeps you compliant and speeds up the process between the customer and the desk.”
With that kind of automation and protection built in, Doug can focus more on developing his team and helping customers—without getting bogged down in manual checks or compliance gaps.
For dealership managers who need both structure and speed, Informativ isn’t just a tool—it’s a strategic advantage.
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“The full suite of solutions that Informativ provides is great. We were disjointed before and now that it’s all under one umbrella it’s easier for the stores to manage, easier for us from an audit perspective to dial in what’s happening. We’re also saving money!”
– Ben Stillwagon, Director of IT, Cavender Auto Family