Case Study
Kunes Auto Group
Kunes Auto Group Raises the Bar at Every Desk with SmartPencil
Dealership Type: Family-Owned Franchise Dealer Group
Brands Sold: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, GMC, Honda, Hyundai, Jeep, Mercedes-Benz, Mitsubishi, Nissan, Ram, Toyota, Volvo
Locations: Wisconsin — Delavan, Elkhorn, Platteville, Greenfield, Oak Creek, Stoughton, Madison, Milwaukee, Beloit, Lake Geneva
Illinois — Macomb, Morrison, Mt. Carroll, Belvidere, Sterling, Sycamore, Woodstock, Antioch, East Moline, Quincy, Lake Bluff, Galesburg
Iowa — Davenport
Minnesota — Apple Valley, Hastings
The Results
- Niche lending programs identified that even experienced managers had missed
- New desk managers across Wisconsin, Illinois, and Iowa franchise locations onboarded faster using the same tools as veterans
- Consistent deal performance across the group regardless of individual experience level
- Dozens of lenders and shifting programs surfaced automatically in one platform
When Consistency Matters More Than Individual Talent
At Kunes Auto Group — a family-owned multi-franchise dealer group operating 38 franchised dealerships across Wisconsin, Illinois, Iowa, and Minnesota — success isn’t just about top performers. With constant change and turnover in the industry, consistency at the desk is key.
“It’s not about making our best desk managers better…it’s about raising the bar across the group,” says Scott Kunes.
Informativ’s SmartPencil helps bridge experience gaps by giving every manager access to powerful insights. “As we’re training new desk managers…it’s important for us to take advantage of all the tools that we have possible,” Kunes explains.
With dozens of lenders and constantly shifting programs, staying on top of opportunities is a challenge. “SmartPencil helps us identify those niche lending programs that even seasoned managers may have missed,” he adds.
The result is a more consistent, capable team…no matter who’s sitting at the desk.