“I trusted them more than other dealerships.”
Lynn Crabtree, Customer of Kia Moritz, on Better Customer Experience with Informativ
For Lynn Crabtree, a customer at Kia Moritz, the buying experience is everything. In today’s competitive market, a dealership’s ability to simplify and streamline the buying journey often determines whether a shopper walks out—or signs.
That’s why Informativ has become an essential part of Kia Moritz’s process. Just listen to Lynn’s experience:
“I really liked coming here because at the other dealerships, you come in and there was a lot of paperwork,” she explains. “They wanted to take a picture of the driver’s license and it just kind of made me feel uneasy… you didn’t know where they were going.”
“When I came here, it seemed like they had things put together. They scanned the driver’s license right there in front of me, and everything was all digitalized,” she continues. “It seemed easy, and I trusted them more than at other dealerships.”
Lynn’s experience highlights the power of Informativ’s dealer compliance platform: a paperless, transparent process that builds customer confidence from the start. By using automated workflows and digital tools, Kia Moritz helps buyers feel secure, respected, and in control.
“I’ve purchased cars before and it seems like a whole day that’s gone by,” Lynn says. “This seemed a lot faster as far as the process.”
For Kia Moritz, the result isn’t just a better CSI score—it’s happier, more confident buyers. And that leads to long-term loyalty.
“The full suite of solutions that Informativ provides is great. We were disjointed before and now that it’s all under one umbrella it’s easier for the stores to manage, easier for us from an audit perspective to dial in what’s happening. We’re also saving money!”
– Ben Stillwagon, Director of IT, Cavender Auto Family
