Kia Moritz of Alliance prevents fraud, builds customer trust, and accelerates deal speed with Informativ’s Total Solution.

Kia Moritz of Alliance is a franchised Kia dealership located in Fort Worth, Texas, in the Dallas–Fort Worth metro area. The dealership has built a strong reputation around customer-first service and operational efficiency, focused on innovation, integrity, and constantly improving their operations. With over 200 vehicles sold monthly — about 130 new and 70 pre-owned — Kia Moritz of Alliance is one of the higher-volume Kia franchise dealerships in the Dallas–Fort Worth, Texas market.

CHALLENGE

Like many high-volume dealerships, Kia Moritz struggled to balance a fast-paced sales environment with the growing demands of compliance and customer data security. Their traditional, paper-heavy credit and information collection methods slowed down the sales process and introduced unnecessary risks.

As Dejan Siljegovic, Pre-Owned Sales Director at the dealership, noted, “Our customers at this location tend to have higher credit scores and want to keep it that way. They’re also sensitive to how their data is handled. It’s important to us to gain the customer’s confidence by protecting their information and their credit.”

“Informativ is a great process to keep you compliant and to speed up the process between the customer and the desk."

Doug Ashbrook, General Sales Manager
Kia Moritz of Alliance

Key pain points included:

Building customer trust during the information collection process
Reducing manual paperwork
Preventing identity fraud
Maintaining full compliance without slowing the deal flow

SOLUTION

Seeking a streamlined, digital solution, Kia Moritz partnered with Informativ and its Total Solution platform. The transition was smooth, thanks to dedicated support from Informativ’s onboarding team. “Our trainer that was here did a great job introducing us to it and helping us,” Dejan emphasized. “At first, it was a new change… but all the sales guys now love it.”

Key Features Implemented:

Digital Compliance Platform: Automated compliance checkpoints ensure each sale follows regulatory standards.
ID Scanning and Fraud Detection: Instantly flags suspicious IDs to prevent fraud.
Soft-Pull Credit Prequalification: Allows the team to prequalify customers without asking for a full Social Security number and impacting their credit score.
iPad & Mobile App-Based Workflows: Entire process digitized, eliminating stacks of paperwork.

RESULTS:

Faster Sales Process

“The process has sped up quite a bit,” explained Doug Ashbrook, General Sales Manager at the dealership. “As soon as their driver’s license and insurance are in the system, it’s fast.” Dejan echoed this: “The ease of getting credit pulls — real soft pulls — and the speed with which our deals get to finance without a ton of paperwork… that’s been the biggest positive.”

Improved Customer Trust

Customer Lynn Crabtree shared her experience: “At other dealerships, it felt sketchy. Here, they scanned the driver’s license right in front of me. It was all digitalized. It seemed easy, safe, and organized. I trusted them more.” Doug added, “Customers feel a lot more at ease when they come in and give us their driver’s license. It’s not on a piece of paper to be left out.”

Stronger Fraud Prevention

Fraud prevention has been a huge success. Doug confirmed, “Not one time have we had a true fraud make it through our store after implementing Informativ.” Dejan emphasized, “That’s crucial to saving a lot of money and avoiding a big headache, making sure somebody else’s information is not obtained by a scammer.” In just the first year, Informativ’s technology flagged over 30 fraudulent IDs, protecting both the business and consumers.

Simplified Compliance

Managers at Kia Moritz appreciate how Informativ enforces compliance without creating bottlenecks. “If anything is wrong, it gives us a stop sign. We can’t move forward until it’s corrected,” Doug said. “It makes us check and throws up questions if needed. We like it as managers.” Dejan agreed: “You’re kind of guided through the steps. It double-checks us and also scans for fraud, which is crucial.”

A Modern, Trustworthy, Efficient Dealership

For Kia Moritz of Alliance, Informativ has become more than a compliance tool — it’s a critical partner in delivering a modern, trustworthy, and efficient car-buying experience. From faster deals to safer customer interactions, the dealership now showcases how technology can elevate both operations and customer satisfaction.

Give it a chance! It’s worked for us. We were hesitant at first, but it’s worked out well, and we’re going to continue to use it.

In just the first year, Informativ’s technology flagged over 30 fraudulent IDs, protecting both the business and consumers.

If you’re a dealership looking to modernize your process, protect your customers, and close deals faster, Informativ is your all-in-one solution — just ask the team at Kia Moritz. Click here to learn more!