“It inspires confidence from our customers.”
At Kia Moritz, building customer trust is the foundation of every deal. According to Pre-Owned Sales Manager Dejan Siljegovic, one of the biggest hurdles in the sales process is buyer hesitation around credit pulls and data security. Customers worry about how their scores will be affected—and whether their personal information is truly protected.
“I think the customer gains a bit of confidence seeing that their information is not all over the place, all over desks,” Dejan says. “Everything goes through an iPad and gets pushed through the system.”
That streamlined, digital experience signals professionalism from the start—and removes the friction and uncertainty that can stall a sale.
“Especially here [in this area] with the credit rating being so high, people that have established their credit want to keep their credit that way,” he explains. “And I think it inspires confidence in us for them.”
That trust doesn’t just help close today’s deals—it creates loyalty for the future. Informativ makes it easier for customers to say yes, because they feel informed, protected, and respected from the very first step.
For Kia Moritz, Informativ isn’t just a dealer digital technology partner—it’s a confidence builder that keeps customers coming back.
“The full suite of solutions that Informativ provides is great. We were disjointed before and now that it’s all under one umbrella it’s easier for the stores to manage, easier for us from an audit perspective to dial in what’s happening. We’re also saving money!”
– Ben Stillwagon, Director of IT, Cavender Auto Family
