“Customers feel a lot more at ease.”
When a customer walks into a dealership, their guard is up. They’re worried about time, pressure, and especially their credit score. Doug Ashbrook, the General Sales Manager for Kia Moritz, saw that hesitation daily—and knew it was slowing down deals.
“Customers feel a lot easier… they know it’s a soft pull and not going to be a hard hit on their credit right away,” Doug explains. “So they’re a lot more at ease giving us their information.”
With Informativ’s Total Solution platform, his team removed that roadblock. Using soft pull prequalifications, they now show customers real buying power with just a name and driver’s license—no credit impact, no pressure.
“It’s had a positive impact,” Doug adds. “Customers feel a lot more ease when they come in and give us their driver’s license or any of their information.”
That comfort and confidence change the entire tone of the experience. Customers open up faster, conversations flow more naturally, and the path to purchase becomes smoother on both sides of the desk.
At Kia Moritz, Informativ isn’t just reducing friction—it’s reshaping first impressions, building trust, and helping more customers say yes.
“The full suite of solutions that Informativ provides is great. We were disjointed before and now that it’s all under one umbrella it’s easier for the stores to manage, easier for us from an audit perspective to dial in what’s happening. We’re also saving money!”
– Ben Stillwagon, Director of IT, Cavender Auto Family
