Informativ Helps Dealers Sleep Better

For John Gross of Firkins Automotive, the car business is about more than just sales—it’s about consistency, protection, and peace of mind. That’s exactly what Informativ’s dealer compliance platform brings to the table.

“We were very selective,” John says. “And when I saw the demo your company put in front of me, I was hands down—we got to have this product so I could sleep better at night.”

From day one, Informativ made an impact—not just in how the dealership operates, but in how the team feels.

“I’ll tell you, out of all the products I’ve ever installed in my dealership, this is the one I had no headaches with,” John explains. “I didn’t get any calls saying, ‘I don’t like this, boss.’ Everything was a smooth transaction. It’s fantastic.”

For John and the ownership team, Informativ was a smart investment that brought confidence, control, and credibility to every deal.

“I’ve been in the business a long time,” he adds. “I’ve seen other vendors knock on my door saying they have something—and they don’t have anything close to this.”

With Informativ, Firkins Automotive isn’t just protected—they’re positioned for long-term success.