Case Study
IDEA Auto Group
IDEA Auto Group Streamlines Credit Usage and Saves Time
“ With the prequal, we’re better informed and more competitive.”
Informativ Makes Your Credit Usage Smarter
Rigo Guevara, the General Sales Manager at Toyota of Cedar Park—part of the IDEA Auto Group in Cedar Park, Texas—knows that time is everything, both for his team and for customers. That’s why Informativ’s Total Solution platform, including its credit prequalification tools, has made such a strong impact.
“What the prequals has done for us is take the customer into consideration,” Rigo explains. “If we can eliminate some of that [hard pull process] and create a better experience for the customer, they notice.”
Before Informativ, Rigo’s team pulled credit early and often—leading to extra time, added costs, and unnecessary friction. Now, they’re better informed from the start of every deal, and they only request full credit applications when the timing is right.
“With the prequal, we’re able to be better informed and often be able to compete with that rate that the customer is shopping with,” he says. “It allows us to do that without the big commitment from the customer.”
For IDEA Auto Group, the benefits go beyond efficiency. Customers feel more comfortable knowing their credit won’t be affected upfront—and that builds trust.
“It’s really helped us,” Rigo says.
See How Informativ Helps Dealers Use Credit Smart & Give Customers a Better Experience.
“The full suite of solutions that Informativ provides is great. We were disjointed before and now that it’s all under one umbrella it’s easier for the stores to manage, easier for us from an audit perspective to dial in what’s happening. We’re also saving money!”
– Ben Stillwagon, Director of IT, Cavender Auto Family