Case Study
Autobahn BMW
Autobahn BMW Sells More Cars with Confidence and Efficiency
Dealership Type: Franchise Auto Dealership
Brands Sold: BMW, Cadillac, Jaguar, Land Rover, MINI, Porsche, Volvo, Volkswagen
Locations: Texas — Fort Worth, Arlington
The Results
- Full deal visibility in one view: driver’s license, insurance, OFAC, red flags, and soft pull
- Managers at this Fort Worth, Texas BMW franchise desk deals efficiently with complete, real-time information
- Faster, better sales process across the entire team
- Confidence to move forward on every deal knowing the customer is legitimate
In a High-Volume Dealership, Efficiency and Confidence Can't Be Separate
At Autobahn BMW — a family-owned, franchised BMW dealership in Fort Worth, Texas, serving the Dallas–Fort Worth metro area — speed and confidence go hand in hand. With Informativ, the team has both.
“It’s made us so much more efficient,” says Brandon Lee, New Car Sales Director.
Managers have full visibility into every deal. “You can see everything… driver’s license, insurance, OFAC, red flags, soft pull,” he explains.
That visibility leads to better decisions. “It allows me as a manager to desk my deals correctly,” Lee says.
The result is a faster, more productive dealership. “You need to be as efficient as possible… with the confidence that you’re moving forward with a legit customer.”