Case Study
Pohanka Auto Group
Confident & Consistent Sales with Informativ
“The software helps promote that level of confidence in everybody.”
Informativ Helps Pohanka Auto Group Build a More Confident, Consistent Sales Process
At a high-volume dealership group like Pohanka Auto Group, consistency is key. Without it, even the best sales teams can struggle to deliver a seamless experience—especially when it comes to credit checks, customer qualification, and compliance.
That’s why they turned to Informativ for a better sales process at their auto dealership.
“Consistency brings expectations—and that makes your dealership run,” Jimmy Robinson, the CFO of Pohanka, shared. “The sales associate understands the expectations that are put on them, and the desk has the same expectations.”
With Informativ’s Total Solution, every customer interaction starts the same way—giving salespeople and managers reliable, credit-based insights to guide the deal. No guesswork. No missed steps.
“The software helps promote that level of confidence in everybody,” he added.
That consistency improves decision-making, enhances compliance, and ensures customers receive the same high-quality experience—whether they’re shopping online, in-store, or at another Pohanka location.
For Pohanka, Informativ doesn’t just streamline operations—it builds a culture of confidence from the ground up.
Ready for a Consistent and Compliant Sales Process? Let’s Talk!
“The full suite of solutions that Informativ provides is great. We were disjointed before and now that it’s all under one umbrella it’s easier for the stores to manage, easier for us from an audit perspective to dial in what’s happening. We’re also saving money!”
– Ben Stillwagon, Director of IT, Cavender Auto Family