Classic Chevrolet Improves Customer Follow-Up with Informativ

Classic Chevrolet in Grapevine, Texas is the #1 Chevy dealership in the world by volume. In a high-volume dealership, every customer interaction matters, and so does making sure each opportunity is captured, organized, and followed up on properly.

For Aaron Cameron, Finance Director at Classic Chevrolet, Informativ was already a trusted part of his dealership process. “I’ve actually used Informativ for about 10 years,” Cameron says. “I’ve used it for a couple different stores. So, when I got here, I thought it would be a great idea to bring it over here.”

At Classic Chevrolet, Informativ helps simplify the process from the moment a customer arrives. Instead of relying on manual copies of a driver’s license or disconnected steps, the team scans the customer’s driver’s license using Informativ’s dealership compliance software and sends that information directly into the CRM. That scan is always checking for fraud.

“When the customer gets here, they can scan in the driver’s license and they can send it over to the CRM,” Cameron explains. “That way it creates follow up and it makes it a little bit easier.”

“That connection ensures customers don’t fall through the cracks. By linking the customer information into the CRM early, Informativ helps the dealership create a cleaner process for follow-up and future engagement, “rather than a person coming in and we make a copy of the driver’s license, that may not end up in the CRM,” Cameron says. “So, it links it up, it speeds it up and makes sure that we continue our follow up and sell more cars.”

For Classic Chevrolet, Informativ helps turn a simple ID scan into a faster, more connected workflow – that’s also been checked for fraud – which supports better follow-up, smoother customer tracking, and more opportunities to sell.