Case Study
Cavender Auto Family
Cavender Auto Family Delivers Instant Transparency with Informativ
Dealership Type: Family-Owned Franchise Dealer Group
Brands Sold: Buick, Cadillac, Chevrolet, Ford, GMC, Jaguar, Land Rover, Mercedes-Benz, Nissan
Locations: Texas — San Antonio, Rockwall, San Marcos
Oklahoma — Specific cities not confirmed — Oklahoma presence retained per Informativ case study copy
The Results
- Payment options and deal scenarios presented to customers on arrival via soft pull
- Upfront transparency delivered before customers sit down, reducing friction throughout the deal
- Faster buying process driven by accurate information shared early
- Improved customer confidence through clarity at every step across all Texas and Oklahoma locations
Today's Buyers Expect Answers Before They Sit Down
Today’s customers expect clarity from the moment they walk into the dealership and at Cavender Auto Family — a multi-franchise dealer group with 11 franchised dealerships in Texas and Oklahoma — that’s exactly what they get.
“Our customers want transparency…right when they walk in, and [Informativ] provides that,” says Ben Stillwagon.
With Informativ, everything is available upfront. “From a simple soft pull, you get a payment option…all your options right there in front of you,” he explains.
That immediate visibility allows teams to present accurate information early — creating a smoother, more confident buying experience from the first conversation on the floor.