Case Study
Cavender Auto Family
Cavender Auto Family Finds a True Partner in Informativ
Dealership Type: Family-Owned Franchise Dealer Group
Brands Sold: Buick, Cadillac, Chevrolet, Ford, GMC, Jaguar, Land Rover, Mercedes-Benz, Nissan
Locations: Texas — San Antonio, Rockwall, San Marcos
Oklahoma — Specific cities not confirmed — Oklahoma presence retained per Informativ case study copy
The Results
- Reduced from 3 hard pulls per customer to a soft pull-first strategy across all Texas and Oklahoma locations
- Significant bureau cost savings across the Cavender Auto Family group
- Less intrusive experience for customers at every touchpoint
- Strategy shift driven by proactive guidance from Informativ, not a support ticket
The Best Partnerships Don't Wait to Be Asked
For Cavender Auto Family — a multi-franchise dealer group with 11 franchised dealerships in Texas and Oklahoma — Informativ is more than a tool; it’s a partner invested in their success.
“They’re always like, ‘Hey, how can we help?’ And that’s what a true partner does,” says Ben Stillwagon.
That partnership has driven meaningful change across their dealerships. “We were doing three pulls on every customer… you can imagine how much money that costs,” he explains.
With Informativ’s guidance, the team shifted strategy entirely. “They said, ‘Why aren’t we doing soft pulls?’… we’ve shifted our whole mentality,” Stillwagon says.
The impact is clear: “It’s saved us a lot of money… and it’s a lot less intrusive to the customer.”