Autobahn BMW's Fraud Solution is Informativ

Autobahn BMW Fort Worth is a family-owned, franchised BMW dealership in Fort Worth, Texas. At Autobahn BMW of Fort Worth, fraud wasn’t always easy to spot—until it became impossible to ignore. After losing two vehicles valued at approximately $100,000 each in 60 days, the team knew they needed a better way to protect their dealership without slowing down the sales process.

“I didn’t know what synthetic fraud was until 18 months ago… we had two $100,000 cars stolen within 60 days and everything passed,” says Brandon Lee, New Car Sales Director.

Even with standard checks in place, the fraud went undetected. “Red flags passed, OFAC passed, credit passed…cars were gone and we didn’t know anything was going on,” Lee explains.

That’s when Autobahn BMW turned to Informativ. “The solution for us was obviously Informativ.”

With Informativ, fraud detection happens instantly – right at the start of the deal. “Once they take a capture of a driver’s license…me as a manager can see whether or not they’re fraud right then,” Lee says.

Just as important, the process is simple enough to drive adoption across the team. “Their app is incredible… very user friendly, very simple to use, which you get buy-in from your client advisors or salespeople whenever it’s easy to use.”