Dealership Type: Franchise Auto Dealership
Brands Sold: BMW, Cadillac, Jaguar, Land Rover, MINI, Porsche, Volvo, Volkswagen
Locations: Texas — Fort Worth, Arlington
Autobahn BMW is a franchised BMW dealership in Fort Worth, Texas, serving the Dallas–Fort Worth metro area. The family-owned, single-point BMW franchise has been part of the Fort Worth community for more than 30 years. That trusted reputation faced a growing challenge: synthetic fraud. Brandon Lee, New Car Sales Director, had never encountered the problem before but within just 18 months, the dealership lost two vehicles to a fraud ring targeting the Dallas–Fort Worth area.
With losses mounting and criminals marking the dealership as a repeat target, Autobahn turned to Informativ to protect their business, safeguard customers, and streamline the sales process.
“About a year and a half ago, we experienced our first fraud case where it passed all of our red flag rules,” said Brandon Lee, New Car Sales Director, Autobahn BMW “Once the car was done and rolling, we called the customer, and the phone line was dead. It was a burner phone. At that point, we were chasing and trying to find our car. That’s a huge loss.”
Fraud wasn’t new in automotive retail, but Autobahn BMW quickly discovered just how damaging synthetic fraud could be:
“Once a thief finds you and does that, then you become a mark. We discovered we had become a mark.”
— Brandon Lee, BMW New Car Sales Director
Fraud wasn’t new in automotive retail, but Autobahn BMW quickly discovered just how damaging synthetic fraud could be:
Key features include:
“It eases our minds to know that we can move forward with confidence and deliver a car without worrying about chasing someone who’s outwitted the system.” — Brandon Lee
“Whenever we upload that driver’s license with Informativ’s branding at the top, it says ‘no fraud’. That’s a compliance thing that helps everybody—not just me, but also my business office.” — Brandon Lee
“Since we’ve gone with Informativ, we’re able to pull that prequalification and know whenever we’re running these numbers, that it is an accurate rate. We have yet to have a situation where the rate was any different.” — Brandon Lee
As Autobahn continues to grow, Informativ’s partnership ensures that fraud prevention and compliance won’t come at the cost of customer experience. Brandon Lee is already recommending Informativ to peers across the industry.
“It’s correct information. It’s accurate information. And it’s something that can help every dealership out there, so they don’t have to worry or stress about having major losses for their company.” — Brandon Lee
“It eases our minds to know that we can move forward with confidence and deliver a car without worrying about chasing someone who’s outwitted the system.” — Brandon Lee
“Whenever we upload that driver’s license with Informativ’s branding at the top, it says ‘no fraud’. That’s a compliance thing that helps everybody—not just me, but also my business office.” — Brandon Lee
“Since we’ve gone with Informativ, we’re able to pull that prequalification and know whenever we’re running these numbers, that it is an accurate rate. We have yet to have a situation where the rate was any different.” — Brandon Lee
As Autobahn continues to grow, Informativ’s partnership ensures that fraud prevention and compliance won’t come at the cost of customer experience. Brandon Lee is already recommending Informativ to peers across the industry.
“It’s correct information. It’s accurate information. And it’s something that can help every dealership out there, so they don’t have to worry or stress about having major losses for their company.” — Brandon Lee
