Remove the Roadblocks and Watch Your Sales Soar
In today’s fast-moving car market, the difference between closing a deal and losing one often comes down to a single factor: friction.
Every delay, every confusing form, every unanswered lead — it all adds up. And the more friction your sales process has, the more automotive sales leads you lose to faster competitors.
Let’s break down where that friction lives — and how to eliminate it from your dealership for good.
- What Does Friction Look Like in the Dealership World?
Friction is anything that makes buying a car harder than it needs to be. Common culprits include:
- Clunky, outdated websites
- Long response times
- Confusing pricing or unclear offers
- Manual scheduling
- Lots of paperwork and intrusive questions during the shopping process
Here’s the truth: your potential customers are comparing your buying process to Amazon. If your experience feels slower or harder, you’re going to lose the lead — even if your price is better.
- Use Customer Insights to Clear the Path
Want to smooth out the bumps? Start by knowing where your customers are.
A customer insights platform helps you understand:
- From where your leads come
- What the consumer’s purchasing ability is
- What current vehicle loans the consumer has
- What potential trade-in the consumer has
This kind of data is pure gold for identifying who your sales team should follow up with and who may just be a tire kicker.
- 4 Friction-Fighting Fixes Every Dealer Needs
- Identify Real Buyers
Use customer insights to instantly separate the hot leads from the spam and then follow-up fast. The first dealer to respond often wins the sale.
- Simplify the Buying Journey
Let customers search, compare, and apply online. Make every step easy and mobile-friendly — from trade-in estimates to financing.
- Offer the Ability to Get Prequalified Online & On Mobile
Presenting short, four-question prequalification forms on your website and to buyers via mobile (that don’t harm their credit) will speed up the sales process by giving you valuable information needed to build a deal.
- Speed Up the Sales Process
Consumers consistently complain about spending too much time at a dealership when buying a car. By doing a soft pull early in the shopping/discovery process, your team can have the deal outlined before the buyer is back from the test drive. No waiting, no friction.
- Final Lap: Smooth Roads Close More Deals
In the automotive industry, it’s not just your inventory or pricing that seals the deal — it’s your experience.
Remove the bottlenecks. Automate the slow stuff. Speak your buyer’s language. And use customer insights to constantly fine-tune your funnel.
Because every second of delay, every extra click, and every missed message is an opportunity lost.
And remember: friction doesn’t just slow you down — it sends your customers straight to the competition.
Schedule a demo to learn more about Informativ’s software solutions for auto dealers.