Leadership Team

Kimberly Lang, COO

Kimberly Lang

Chief Operating Officer

Kimberly Lang is COO of Informativ, bringing decades of experience driving transformation in SaaS markets and a deep commitment to the customer experience.

Kimberly is an innovator and developer of expanding product features and solutions for customers. She brings decades of experience driving transformation in SaaS markets, familiarity with technology integration, and a deep commitment to and advocate of the customer experience.
 
Prior to joining Informativ, Kimberly served as Executive Vice President of Entrata, as well as CEO of Entrata’s subsidiary EntrataPay, where she was responsible for Entrata’s fintech solutions. Previously she was Executive Vice President of Inhabit’s Vacation division, Chief Business Officer at CheckAlt and Chief Operating Officer at ExamSoft. She also served as Senior Vice President of consumer solutions for RealPage and as CEO of RealPage’s wholly-owned subsidiary for its payments services business.

Fun Fact:
Kimberly was an elite gymnast who regularly did flips on a 4-inch balance beam with ease. She found out later the real danger came in walking off the sidewalk — where she broke her ankle on two separate occasions. Ouch!

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Informativ provides instant, prequalified customers and buyer insights, the only proactive and enforceable compliance platform for dealership showrooms, and industry-leading credit technology to thousands of auto dealerships and businesses. Contact us today to see how our solutions will solve your top challenges.

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From helping your team go further faster, sell more cars, and make more money to ultimately giving you peace of mind, our complete and proactive credit and compliance solution improves, expedites, and complements your current sales procedss. See why top dealers are happy they chose us… and you should too.