Aaron Durkee, Senior Director of Product

At Informativ, Aaron leads product strategy and execution to deliver innovative credit, compliance, fraud prevention, and payments solutions for automotive dealers. He combines product vision, technical fluency, and customer-centric design to deliver high-impact solutions that reduce risk and drive measurable business outcomes.

Prior to joining Informativ, Aaron held senior product leadership roles where he successfully scaled technology platforms, launched new revenue-generating solutions, and built strong cross-functional teams that consistently delivered results and innovation.

Fun Fact: Aaron was knocked out of the World Series of Poker by none other than actor Burt Young, who played Paulie, Rocky’s brother-in-law in the original Rocky movies.

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